January 31


Open vs. Closed Marketing Platforms – Which Social Media Platform Should You Use For Marketing Your Business

By Felicia

January 31, 2020

Choosing the right social media platform for your business can be a bit of a challenge, don't you think? 🥵

I won't be shy to admit that it took me a while to figure it out for my own business.

I don't know if you know this, but I've noticed that a lot of business owners and marketers are often unaware that some of the platforms they call "social media" aren't actually social media platforms, but rather search engine platforms...

It's important not to confuse the two for being the same type of platform. They work completely differently!

Social media platforms are often closed platforms and search engine platforms are open platforms. (get the explanation on what that even means in the video below 🎬)

...SO, before you choose which "social media" platform is best for your business, make sure you know exactly what type of media platform it is.

So far so good, not a big deal, right!?

Now, rather than focusing solely on how many active users are on the platform, and what is the new hot trend, you want to take a good hard look at your brand and your company mission (also if you are a one-person-business like I am).

Ask yourself this: what good is a platform filled with billions of active users, if the users aren't your target market and the platform doesn't support your mission and vision?

In this video, we are discussing both what a brand is, what thoughts you should have around good platforms choice AND what is the best marketing platform to be on in 2020 (if there is one!??🤔)


You can read more about the difference and distinction between social media marketing and search marketing in my previous post "Social Marketing vs. Search Marketing".

We're a very blended bunch. Watching this video should give you a good insight to the discussion and evaluation process you should have when picking out your "perfect" marketing platform.

Hilary De Freitas and Bernadette Chin Lee are both experienced social media managers. They make a point of following the development in online marketing closely to ensure you maximize the returns of your marketing budget online and offline.

Follow Hilary De Freitas here: https://www.hilarydefreitas.com/

Contact Hilary here: Contactme[at]hilarydefreitas.com

Contact Bernadette Chin Lee here: Bchinlee[at]wsiwwwexperts.com

Chef Katrina has mentored thousand of entrepreneurs in the network marketing and affiliate industry, working with them to build their personal brand and online marketing strategies. Today she is known for her expertise in Pinterest Marketing.

Follow her here: https://thechefkatrina.com

Contact her here: Katrina[at]thechefkatrina.com

I specialize in video marketing and branding and you're already finding yourself at the best place to follow my content 😉 

If you have any questions or comments don't hesitate to leave them in the comment section below the "about the author" section.

I hope you got great value here today.

If you learned something cool, and know someone that would benefit this blog post, do share it with them. Thanks <3

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About the author

I used to dream of creating a professional dance career, but when I learned what that meant I started dreaming of dancing on my own terms! 🩰 First I turned to network marketing in 2016. I didn’t like the strategies I was taught and chose to invest in coaching and mentoring to become a professional online marketer👩‍💻. I have invested more than $50k to know what I know. I specialize in teaching solopreneurs how to create thumb-stopping videos and use them in their online marketing strategies. I’m “Just” Felicia🙋🏻‍♀️ Just a dancer who wanted to dance on my own terms🩰 Now I'm doing that while helping you figure out video marketing as well.

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