There's never just one answer fits all, there can be several reasons why you are lacking engagement...

Today I'll help you understand how you can figure out for yourself what makes your videos "audienceless" (yes yes, I know that isn't a word🤪)...

In the previous blog we talked about evaluating and testing and the thing is it's all in the numbers...

To get a better understanding of how your video is really performing, we must look at the numbers. Most platforms offer some statistics, like how many viewed your video, how much of your video did they watch.

Just looking at social engagement isn't giving you a clear picture of how well your content is doing!

Don't get me wrong, social engagement like shares and like is great, but it doesn't necessarily equal link clicks or whichever action you want your audience to take

I've had plenty of videos up that seemingly got good engagement, but when you looked at the statistics of the video, it turned out it wasn't doing too well

So what are you looking for? Well... Depending on the numbers you have available to you, here's what I determine what's going on

First I look at impressions (how many people were exposed to my video)

This might be obvious to you, but I'll mention it anyway, just to be sure.

If your video weren't exposed to a lot of people, then most likely you need to give it time OR figure out how to get more eyeballs on it (but that's a topic for another day).

If, on the other hand, that your video was exposed to a look of people, then it's time to move on and look at the next numbers...

Next up I look at how many people clicked to see my video

If your video has a lot of impressions, but no one clicked to see your video, or very few clicked to see your video, what does that tell you?...

To me that's an indication that there might be a message to market MISmatch, meaning that the people you reach aren't interested in what you have or they don't resonate with the way you communicate your message to them. Lastly, it could just be that your hook isn't strong enough.

Ps. Just in case you're wondering what a hook is. It's what will draw the right people to your content... So in the case of video, it's actually what's in your thumbnail...

Like this video, my hook is "Is Your Audience Like This? (poof)". 

What's next?

Now, if you have a lot of people clicking to see your video, but they only watch the first few seconds, or first few minutes (depending on how long your video is) and they never take the action you want them to...

This is when testing becomes really important because they might be jumping off because the video isn't what they thought, it can be the message to market mismatch, and again it's also possible that you're just not keeping their attention because they don't want what you have...

Inside the Video Branding Secrets course, Tracy and I have helped our students overcome the overwhelm of testing and made it fun to come up with ideas and testing out what works and what doesn't.

Video is a powerful tool IF you know how to use it to connect and engage with your audience and if you're ready to learn how to start winning with your videos, we are here for you!

About Felicia

I used to dream of creating a professional dance career, but when I learned what that meant I started dreaming of dancing on my own terms! 🩰 First I turned to network marketing in 2016. I didn’t like the strategies I was taught and chose to invest in coaching and mentoring to become a professional online marketer👩‍💻. I have invested more than $50k to know what I know. I specialize in teaching solopreneurs how to create thumb-stopping videos and use them in their online marketing strategies. I’m “Just” Felicia🙋🏻‍♀️ Just a dancer who wanted to dance on my own terms🩰 Now I'm doing that while helping you figure out video marketing as well.

Felicia         

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